E-mail campaign management for
Beechfield House Hotel

Beechfield House Hotel is a country house hotel and restaurant with conference and spa beauty treatment facilities. It is also use as a wedding venue. We first had a long meeting with the owner and made big effort to understand the business. We then spent long time to segment the customers into different groups to ensure that each campaign is delivered to relevant audience. For example, we set up an automated e-mail campaign to send to couples who got married in this Hotel a year ago and created a special treat to invite them back to celebrate their first wedding anniversary.  Our effort paid off. Each campaign brought repeated business and drove big traffic to their web site. The campaign was especially useful to gain oversea visitors who wouldn't visit their web site otherwise. It is proved to be an ideal channel to up sell and cross sell.

The campaign is greatly integrated with other social media plantform and can be shared in Facebook, Twitter, Google+ and more therefore really strengthtened this Hotel's presence in social media platform.

See more campaign we did for this Hotel, click the following link:

Introduction offer campaign: http://us2.campaign-archive1.com/?u=60186513bcfb5e1a7523433d5&id=0d152c11cd&e=24a670f1d8

Wedding Fayre invitation - This campaign was a huge success. The mail was sent to 267 couples, initially only half of them opened the mail; We selected couples who didn't open the mail and re-sent the campaign. 200 attended with 6 weddings booked!  http://us2.campaign-archive1.com/?u=60186513bcfb5e1a7523433d5&id=d504d8675d&e=

Gourmet Dinner Event: http://us2.campaign-archive2.com/?u=60186513bcfb5e1a7523433d5&id=45ec1dabe3&e=24a670f1d8

Autumn newsletter 2011: http://us2.campaign-archive1.com/?u=60186513bcfb5e1a7523433d5&id=e37d0a4321&e=2b3918a9ba

See more e-mail campaign for this Hotel designed by Maple:

04/04/2012 - So Stately, Eggstacy(!), Grrrrrr, Vroooom, Mirror Mirror
02/09/2012 - Valentines - Here's How to Make a Big Impression
12/20/2011 - It’s not too late to spoil someone special this Christmas
12/03/2011 - "Do you have any plans between Christmas and new Year?"
11/22/2011 - Have your Christmas Party at Beechfield House

E-mail campaign management for
Castle Combe Circuit

Castle Combe Circuit is one of the longest established circuits in the UK and today boasts modern facilities for competitors and spectators.

Castle combe had a very unclear customer list which came from all different sourses. We imported their list into the Mailchimp system and cleaned the list, get rid of duplicates and kept most of the profile information. Maple Communication had worked closely with them to build up an effective database with marketing segmentation. Their customer were segmented into 7 groups, e.g. classic car clubs and classic car customers, Racing Clubs, Bikers, Performers etc. so e-mails can be sent to any specifically targeted groups.

The newsletter on the right was sent to their Motorcycle customers to celebrate special events.

More e-mail campaign for Castle Combe Circuit can be found by click the links below:

03/07/2011 - News about Classics & Sports Car Action Day | New ideas for Clubs | Classic Auction
02/25/2011 - News about Classics & Sports Car Action Day | New ideas for Clubs | Classic Auction
03/10/2011 - News about Bike Track Days | Choice of 12 Track Days | Bikesafe Day with the Police | Carl Fogarty is back