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Beechfield House Hotel is a country house hotel and restaurant with
conference and spa beauty treatment facilities. It is also use as a
wedding venue. We first had a long meeting with the owner and made big
effort to understand the business. We then spent long time to segment
the customers into different groups to ensure that each campaign is
delivered to relevant audience. For example, we set up an
automated e-mail campaign to send to couples who got married in this
Hotel a year ago and created a special treat to invite them back to
celebrate their first wedding anniversary. Our effort paid off.
Each campaign brought repeated business and drove big traffic to their
web site. The campaign was especially useful to gain oversea visitors
who wouldn't visit their web site otherwise. It is proved to be an ideal
channel to up sell and cross sell.
The campaign is greatly integrated with other social media plantform
and can be shared in Facebook, Twitter, Google+ and more therefore
really strengthtened this Hotel's presence in social media platform.
See more campaign we did for this Hotel, click the following link:
Introduction offer campaign: http://us2.campaign-archive1.com/?u=60186513bcfb5e1a7523433d5&id=0d152c11cd&e=24a670f1d8
Wedding Fayre invitation - This campaign was a huge success. The mail
was sent to 267 couples, initially only half of them opened the mail;
We selected couples who didn't open the mail and re-sent the campaign. 200 attended with 6 weddings booked! http://us2.campaign-archive1.com/?u=60186513bcfb5e1a7523433d5&id=d504d8675d&e=
Gourmet Dinner Event: http://us2.campaign-archive2.com/?u=60186513bcfb5e1a7523433d5&id=45ec1dabe3&e=24a670f1d8
Autumn newsletter 2011: http://us2.campaign-archive1.com/?u=60186513bcfb5e1a7523433d5&id=e37d0a4321&e=2b3918a9ba
See more e-mail campaign for this Hotel designed by Maple:
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