With the growing number of people both buying and researching their travel and holidays online, it is more important than ever to conduct effective online marketing. Of course this means, as a minimum, having an effective web site, but e-marketing is more than just your Internet site and the workshop will cover a range of topics including:
• Email Marketing – this remains an underused opportunity for many small businesses
• Affiliate Marketing – how to identify and work with business partners online
• Search Engine Optimisation – making sure your site is listed in Google and other search engines
• Google Adwords – an introduction to ‘pay per click’ online advertising
• Effective site design – a range of practical tips for improving your web site
• Online booking – like it or not, a growing number of people want to book online
• Content Management – to use a web designer or have control over your own site?
These are hands-on, ‘how to’ workshops with the emphasis on practical skills and knowledge, ensuring you take away ideas which you can implement straightaway. There will be plenty of examples to illustrate the training. Delegates are encouraged to reflect on their own web site during the training and, with their permission, we can study and evaluate the site as part of the training day.
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